Our keynote will offer a strategic deep dive into CDP use cases tailored to verticals such as retail, finance, healthcare, and beyond. You’ll learn how CDPs can optimize audience selection, journey creation, and drive real-time conversions for short-term ROI. The keynote will also dispel common misconceptions, showcasing CDP functionality across customer service, contact centers, and advanced analytics, with insights into integrating AI for enhanced capabilities.

Following the keynote, a panel discussion will explore real-world case studies by vertical, emphasizing how businesses have successfully implemented CDPs to generate immediate, measurable outcomes. You’ll gain actionable guidance on how to prepare your organization for AI-driven CDP enhancements, and best practices for aligning CDP strategies with your industry needs…

Redefining Privacy: Navigating Consent and Data Strategies for the Future

The era of Agentic AI is upon us, and with it comes transformative opportunities—and challenges—in marketing, customer engagement, and data management. As AI systems become more autonomous and user-driven, privacy and consent are no longer just regulatory requirements; they are critical drivers of trust, personalization, and long-term success.

Join us in Buckhead, Atlanta to explore how privacy and consent frameworks are evolving alongside and as a consequence of AI…

Building a scalable, privacy-first customer data infrastructure that enables responsible AI use

A fragmented or poorly structured customer data foundation limits an organization’s ability to deploy AI effectively. This conference domain focuses on establishing a secure, privacy-first data infrastructure that enables AI-driven marketing and customer engagement.

Join us in Buckhead, Atlanta to explore explore Customer Data Platforms (CDPs), data clean rooms, and governance best practices, learning how to structure, integrate, and manage first-party data while ensuring compliance and AI readiness. The session will also cover data maturity models, ethical data sourcing, and observability frameworks to maximize data accuracy, security, and cross-functional usability.

Clear strategy. Tangible results. Forward momentum.

AI is everywhere—and so is the confusion surrounding it. Marketers are under growing pressure to “get ahead” of AI—but what does that look like in practice? Many teams are stalled by unclear tools, inflated expectations, and organizational friction.

This half-day, in-person event—hosted by the Customer Data Alliance—is designed for marketing, business and technical leaders seeking grounded, forward-looking strategies for AI implementation. You’ll hear directly from experienced practitioners, analysts, and leading vendors on how teams are defining their role in enterprise AI initiatives, aligning across functions, and applying tools that deliver measurable value.

Whether you’re in the early stages of exploration or advancing coordinated efforts, this event is part of CDA’s broader mission to help teams build readiness through collaborative learning, creative engagement, and ongoing upskilling opportunities.

The program includes three working sessions, a panel discussion, and structured networking. You’ll leave with a practical framework to:

• Choose and scope the right AI projects
• Apply AI where it actually delivers value
• Build scalable, team-ready approaches to adoption

As always, conclude the day with a networking session, fun raffle and an exclusive VIP Dinner, where you’ll engage directly with speakers and peers to discuss the issues of the day.