Empowering Enterprises for Data-Driven Success
The CDA aims to unite your business and technical teams to break silos, adapt to technological change, and implement data strategies for future success.
Who We Are
Connect, learn, and align with leaders driving innovation in data-driven marketing, sales, and analytics, in the age of AI…
The CDA is a vendor-neutral, membership-driven organization that empowers professionals in data-driven marketing, analytics, IT, and AI. We provide education, collaboration, and strategic insights to help organizations align teams, scale effectively, and implement data initiatives.
Through conferences, training, and member-led thought leadership, the CDA connects business leaders, marketers, and technologists to exchange knowledge, expand networks, and develop essential skills for lasting success.
Our Mission
To equip enterprises with the education, resources, and connections needed to achieve cross-functional alignment, ensuring that data-driven strategies and AI initiatives deliver real business value.
As technological change accelerates, organizations face increasing challenges in bridging silos, integrating new technologies, and ensuring collaboration across teams. CDA serves as a catalyst for success, helping professionals navigate these challenges.
In Partnership with Emory Executive Education
To provide industry-leading education and certification, CDA has partnered with Emory Executive Education at Goizueta Business School to offer courses designed for professionals who need to advance their expertise in data strategy and AI adoption. This partnership ensures that members receive practical, research-backed training with both academic and industry practitioners to help them implement data-driven solutions effectively within their organizations.
In Partnership with the CDP Institute
The Customer Data Alliance (CDA) is proud to partner with the Customer Data Platform (CDP) Institute, a trusted authority in customer data management and best practices. This collaboration enhances CDA’s mission by providing access to valuable industry insights, educational resources, and expert-driven content that support organizations in building and optimizing data strategies.
By aligning with the CDP Institute, CDA reinforces its commitment to vendor-neutral education, actionable insights, and strategic alignment, ensuring that organizations can navigate the evolving data landscape with confidence.
Vendor-Neutral & Innovation-Focused
CDA is a vendor-neutral organization, meaning we do not sell or promote specific products or services. Instead, we focus on providing unbiased education, fostering peer-to-peer collaboration, and offering access to vetted solutions through our Marketplace & Insights Hub.
By maintaining this independent stance, we ensure that enterprises receive objective insights to guide their technology and strategy decisions—helping them stay ahead of industry trends while avoiding common pitfalls associated with rapidly evolving technology.
460+
Participants
200+
Enterprises
15+
Sponsors
200+
Years of Experience
CDA Staff and Advisory Board
The Staff and Board of Advisors is comprised of industry experts and representatives of CDA Partners:
Christopher Adelman
CEO
Hope Barrett
Technical Advisory:
Customer Data Platforms
Eugenia Chacón
Business Advisory:
Director of Brand and Strategy
MaryBeth Clapper
Business Advisory:
Head of Digital Marketing Operations
Ketan Dave
Technical Advisory:
Head of Advisory
Andrew Gambini
Technical Advisory:
Customer Data Platforms
Lee Hammond
Industry Advisory:
Vendor Relations & Editorial Strategy
Meghan O’Connor
Technical Advisory:
Customer and Marketing Technology
Jason Perkowski
Business Advisory:
Director of Sponsorships
David Schweidel
Business Advisory:
Director of Education
Amy Wardlow
Technical Advisory:
Martech Strategies
Simhadri Yadavalli
Technical Advisory:
Martech, Data, Digital Commerce & Transformation
FAQ
What is the Customer Data Alliance?
CDA is a membership-driven, vendor-neutral organization that provides education, collaboration, and resources to help enterprises achieve cross-functional alignment and successfully implement data-driven initiatives.
How is CDA different from other professional organizations?
Unlike other industry groups, CDA focuses specifically on cross-functional alignment in data-driven marketing and technology. We offer regional in-person conferences, exclusive networking events, hands-on workshops, and a curated Marketplace & Insights Hub—all designed to address the unique challenges of scaling data-driven strategies.
How can I get involved as a sponsor?
CDA offers multiple sponsorship levels, providing access to exclusive networking events, branding opportunities, and direct engagement with enterprise decision-makers. Learn more about sponsorship options here.
What is the CDA Marketplace & Insights Hub?
Our Marketplace & Insights Hub is a curated platform featuring vetted solutions, industry reports, and best practices. Members and sponsors gain access to exclusive resources, including publications, podcasts, whitepapers, and content from industry partners.
Can I submit a topic for a future CDA event or webinar?
Yes! We welcome suggestions for conference panels, speaker sessions, and training topics. Submit your proposal here.
Who should join the CDA?
CDA is ideal for senior professionals in marketing, IT, data governance, analytics, and AI, as well as sponsors looking to engage with decision-makers in enterprise data strategy.
What benefits do members receive?
Members gain access to:
- A vendor-neutral platform for discovering solutions and connecting with experts
- Exclusive events and networking opportunities with industry leaders
- Discounts on Emory University certification programs and CDA workshops
- Vetted resources, including whitepapers, case studies, and podcasts
Does CDA offer consulting services?
No. CDA is an education and networking organization—we do not provide consulting services. However, we connect enterprises with vendors and consultants through Resources, activities, and guides (coming soon).
How can I attend a CDA event?
CDA hosts quarterly regional events, leadership summits, and webinars throughout the year. Check our Events Calendar to register for upcoming programs.