Master AI, Data, and Marketing Strategy with Certification-Backed Learning
Advanced Training & Certifications for AI-Driven Marketing & Data Strategy
CDA Academy
CDA Academy, in collaboration with Emory University’s Goizueta Business School Executive Education Program, delivers expert-led courses, executive workshops, and industry-recognized certifications.
A Structured, Certification-Backed Learning Journey
Designed for Executives & Teams Driving AI and Data Strategy
CDA Academy equips executives, managers, and cross-functional teams with the skills to harness AI, data, and marketing technology for customer-driven growth and business transformation. Whether shaping investment strategies or deploying AI-powered tools, participants gain practical frameworks to align technology, compliance, and business objectives for long-term success.
Each course follows a structured learning path, integrating quarterly conferences, expert-led instruction, and hands-on applications to ensure both strategic insight and real-world execution. By combining foundational knowledge with applied learning, CDA Academy prepares professionals to drive innovation, break down silos, and implement AI responsibly.
The CDA Academy Certificate: A Four-Course Learning Path
CDA Academy’s certification is structured around four key learning areas, ensuring a phased approach to mastering AI, data, and marketing strategy. Each course aligns directly with a CDA Quarterly Conference, providing a seamless transition from high-level discussions to in-depth training, culminating in tangible takeaways and an industry-recognized certification.
Course 1: Privacy & Responsible Data Use in the Age of AI
Develop a privacy-first, responsible data stewardship strategy that aligns with compliance and ethical AI use.
- Understand GDPR, CCPA, and evolving privacy laws
- Align legal, marketing, and IT teams to reduce internal friction
- Build a future-proof AI and privacy compliance strategy
Outcome: Participants create a personalized playbook for responsible data stewardship and AI governance.
Course 2: Establishing Your Customer Data Foundation
Course 2: Establishing Your Customer Data Foundation
Build a strong, privacy-first customer data infrastructure to support responsible AI and analytics.
- Master Customer Data Platforms (CDPs) & Data Clean Rooms
- Learn first-party vs. third-party data strategies
- Implement governance frameworks for AI-readiness
Outcome: Participants map their current data infrastructure and develop an improvement action plan.
Course 3: Building a Successful Marketing Tech Stack
Design an AI-ready martech ecosystem that integrates seamlessly with privacy-first data strategies.
- Understand core components (CDPs, CRMs, MAPs, etc.)
- Balance AI automation with compliance & responsible marketing
- Evaluate vendor claims and ensure cross-platform interoperability
Outcome: Participants leave with a blueprint for an AI-ready, privacy-first marketing tech stack.
Course 4: The Power of AI-Driven Personalization
Implement ethical, AI-driven personalization that enhances customer experience and trust.
- Shift from cookies to first-party AI-driven personalization
- Deploy real-time AI-powered recommendation engines
- Balance privacy compliance with hyper-personalization
Outcome: Participants create a personalization playbook that aligns AI-driven engagement with ethical data use.
Who Should Enroll?
CDA Academy is designed for professionals and teams responsible for leveraging AI and data to drive business growth, including:
- Marketing, Martech, and Data Leaders driving AI adoption and strategy
- IT, Analytics, and Governance Teams ensuring compliance and infrastructure readiness
- Cross-Functional Teams looking to improve collaboration and implementation success
- Solution Providers & Consultants supporting AI and data transformation initiatives
Together, we are defining a new standard for responsible AI, ethical data use, and customer-driven growth.
Why Choose CDA Academy?
A Unique Partnership with Emory Executive Education
CDA Academy combines the academic rigor of Emory Executive Education at Goizueta Business School and their industry-leading research with real-world applications from executive practitioners and top faculty. This ensures that courses are practical, relevant, and aligned with enterprise challenges.
Actionable Learning with Measurable Outcomes
- A personalized playbook for responsible data use and AI risk mitigation
- Best practices for cross-functional collaboration in AI and marketing
- Frameworks for balancing AI innovation with privacy compliance
With modular content, expert-led instruction, and a structured progression, CDA Academy equips professionals with the skills and confidence to drive AI and data strategies responsibly.
Start your certification journey:
Workshops: Practical Training & a Pathway to Certification
CDA Academy’s half-day, cost-effective workshops offer a focused, practitioner-led introduction to key topics in AI, marketing, and data strategy. Designed as a stepping stone to more advanced training and certification, these sessions provide an opportunity to grasp specific concepts before committing to long-term learning.
- Perfect Precursor to Certification – Workshops align with CDA Academy’s structured learning path.
- Taught by Industry Practitioners – Led by experts actively working in the field.
- Conveniently Scheduled Before Conferences – Many workshops take place immediately prior to CDA’s quarterly events, maximizing learning opportunities.
Whether you’re exploring a new discipline, sharpening existing skills, or preparing for certification, these workshops provide immediate, real-world value in a condensed format.
Become a Member
CDA members gain priority access to events, training discounts, and exclusive industry insights to stay ahead in the evolving data landscape.